Copyrights
You must ensure Emory holds the rights to distribute material before you post it to any website or online content channel (such as www.emory.edu, iTunes U, YouTube, Facebook, etc.).

Speaker release forms must be on file for all speakers featured in the video.

For details on the Speaker Release Form, visit the Emory on iTunes U site. Failure to ensure proper copyright could open the university to liabilities or legal action.

Options for Playing Video
There are several options to display video on an Emory University website. When promoting Emory to the external community it is important to consider a number of factors and tradeoffs. Video can not only bring Emory to life, but also deeply connect the community to each other and to Emory if we allow and encourage interaction.

For online video to be successfully found and shared among our audiences, it is essential that the video can be searched by search engines. Videos locked away in proprietary software or on password –protected websites will be limited in their reach.

Options for delivering online video at Emory:
1. Embed a Video from YouTube
2. Emory University on iTunes U
3. Emory RealMedia Streaming Server

Embed a Video from YouTube
Embedding a video into a web page from YouTube provides the simplest experience for both viewers and creators of web pages. YouTube is the single most ubiquitous video-streaming site in the world, serving millions every day, and does not require any additional software for the viewer. With the creation of YouTube.com/edu as the central aggregation of content from all universities' YouTube channels and the presence of such organizations as the White House, YouTube is a respected and legitimate source of content.

Videos embedded on university web pages will play directly on the page. This means the visitor will not be navigated away to an external website or open external software.

The biggest advantage of using YouTube to embed video is that search engines such as Google can index your video on the YouTube site, making it more easily found. In addition to those who come across your website first , the video serves double duty to bring visitors to your site and extending your reach across the web.

YouTube accepts both high quality and HD videos. The quality of playback is usually fine for the vast majority of users. The playback window will include a small, transparent YouTube logo and will link visitors back to the official Emory University YouTube page if they choose. It is desirable to link the various online properties of the university to present a content-rich online presence.

Videos on YouTube are public, and therefore accessible by the entire world. YouTube videos cannot be password protected. You should not stream pieces meant only for the internal Emory community or a portion thereof. YouTube also cannot stream live video (webcasts) Viewers cannot download the video file.

Communicators across the university are strongly encouraged to take advantage of Emory University YouTube channel by submitting their videos to University Marketing or one of the five Emory University YouTube administrators.

Content is screened for appropriateness and quality before being placed on the Emory channel. Note that a list of Emory University-related videos will appear at the end of their video. On the YouTube page only, another list of related videos from non-Emory University sources will be displayed further down on the page which will not appear when embedded within an Emory University web page.

Pros
• Does not require a standalone video player installed on user's computer
• Indexed by search engines, easily found online
• Simple and universal
• True video streaming; does not require downloading a file before viewing.
• Keeps visitors on your original web page
• Service is completely free
• Ability to stream HD and high-quality (HQ) videos
• Supports the marketing and social media efforts of the university and links audiences to additional Emory video content
• Only option that can be viewed on mobile phones and netbooks
• Accepts upload of all common video formats and converts them automatically to YouTube streaming video

Cons
• File size limit of 1GB – mainly impacting very long or extremely high quality videos
• Cannot be used for internal-only videos
• Cannot be used for live events

How to Embed Video from YouTube onto a Web Page:

Once a video is uploaded to YouTube, the site automatically generates a string of HTML called the ‘embed code’ (pointed out by the red arrow above). Customize the characteristics of the play window by clicking on the cog (pointed out by the aqua arrow above), including determining the desired size of the play window. Remember that the best quality is always achieved by displaying the video at its native size. Video quickly loses quality at larger sizes.

Once you have customized the window, copy the embed code. To get the player on your site, open your web page’s html editor and paste the embed code in.

Advanced users can force the embedded video to play back in HD or HQ on a web page by following the instructions discussed here: http://www.youtube.com/watch?v=5Ezptcjbarw.

Emory University on iTunes U
The number of users of Apple's iTunes software surpassed the number of users of RealPlayer in December 2007, making a link directly to Emory’s iTunes U the next best choice after YouTube. From a website, you can link directly to an album or single track to play within the Apple iTunes software on the user's computer. However, the link will open up the iTunes software, taking visitors away from the originating web page.

Video on iTunes U is not on a website and cannot be found by Google or other search engines.

iTunes U is divided into an external and internal facing site. The external site is public, and therefore accessible by the entire world. The internal site is restricted to Emory netIDs, and certain content within that site can be restricted to members of the Emory community. iTunes U can serve both video and audio, but does not stream live video or webcasts.

Viewers of the content are able to download the files for viewing or listening, allowing them to disconnect and watch at their leisure or load the files onto portable devices such as an iPod or iPhone. Note that although the university may own copyright to the material, video and audio on iTunes U is not protected from copying and is likely to be distributed in ways beyond your control. iTunes U should not be used to serve content you are not willing to see downloaded, copied and redistributed.

How to Link to Videos on iTunes U:
Once you have material (audio or video files) uploaded to an album on the Emory iTunes U site, simply right click on the album or track you would like to link to. Paste the link where it should be on the web page.

Visit the Emory on iTunes U site for information on uploading material to Emory's iTunes U channel.

Pros
• Can link to either video or audio files
• Surrounds the multimedia file with additional content and context
• Very easy to add to web pages
• Divided into public and internal-only sites, allowing restrictions on access to content
• Allows users to download the file to revisit on-the-go

Cons
• Not searchable by search engines outside of the iTunes software
• File size limit of 500MB
• Takes visitors away from original web page
• Requires additional software outside of internet browser
• Cannot stream live media

Emory's RealMedia Streaming Server
For several years, RealPlayer has been the default option to deliver video over Emory University websites. Although YouTube and iTunes U are usually preferable, Emory's RealMedia Streaming Server is best in some situations.

Emory University Technology Services (UTS) operates a streaming video server that can deliver RealMedia formatted video or MP3 audio files. Videos must be specially encoded for RealMedia delivery, adding an extra step to video processing not required by YouTube or iTunes U. This file format is not archival quality and cannot be easily converted back to more ubiquitous formats such as MPEG (.mp4) or Quicktime (.mov).

To view a video in RealMedia, visitors click on a link within the web page to open up the separate Real Player software (if installed on their machine) to play the multimedia.

Multimedia content served this way cannot be indexed by search engines.

This option is ideal only for streaming live events or for situations where very high quality is required.

Contact Jim Kruse for assistance with the RealMedia streaming server.

Pros
• Good for extremely large files and long videos
• Can stream live events
• High quality
• True streaming; no file download

Cons
• Requires additional software outside of internet browser that is less common than iTunes U
• Takes visitors away from original web page
• Not ideal for archiving
• Obscure file type requires special encoding