Emory has developed a standard set of identity graphics and standards for their use in print and online communications. This graphic system represents the identity of the entire university. Specific graphics have been created for use by individual schools, programs and centers.

These identity graphics, or logos, are part of an institutional brand. They are registered trademarks, and should not be diluted through substitution or artistic mingling. For these reasons, as well as for legal reasons, it is critical to protect these trademark assets by adhering to set standards for their display.

Full information about the Emory Graphic Identity System, as well as downloadable image files and the standards governing their use, are published at Emory's brand and identity site. Among the most important rules:

• Display Emory identity graphics proudly and prominently. Placing a miniscule Emory logo at the bottom of a long page does not adequately establish the Emory brand.
• Do not distort or stretch any of the Emory identity graphics. Use them in their original, intended proportion.
• Display identity graphics in standard colors. Emory web blue, black or reversed white over Emory web blue or black is recommended.
• Do not use the word "Emory" in uppercase type and serif font face as a substitute for the Emory "word mark." The text in logos is artwork and cannot be exactly reproduced using purely textual fonts.
• Do not use the Emory identity graphics over complicated or multicolored backgrounds. In general, a solid, contrasting color should be used, generally from the palette of suggested Emory web colors.
• Do not display Emory identity graphics in poor quality, low resolution or illegible sizes. Edges should be crisp, colors should be smooth, and the smallest letters should at least be easy for most people to read even on a high-resolution monitor.