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(Yes, there are rules!)
Your web site, like your department or office, is part of a larger organization
that has interests and liabilities tied to the content you publish. More importantly,
state and federal regulations apply to what you can do on a web site.
Your site needs to play by the rules. Not doing so can bring legal risk to
the university, injure Emory's reputation or reduce the effectiveness
of the university's brand. Take
this seriously.
Make sure that you either created
or have acquired legal (written) copyright to everything you post on your web
site. Confirm and use credits online for materials you did not create. For example, the right to use photos online may need to be negotiated separately from print usage. Be sure before you post.
On the web, copyright is among the most important regulations to follow.
Do not assume that because Emory is an educational institution, content on
our web site is exempt under the "fair use" provisions of copyright
case law. Do not believe anyone who tells you that because Emory is a nonprofit
institution, it's OK to use copyrighted material on university web sites. These
ideas are simply wrong and have already caused significant problems for individuals
and departments, as well as expense for the university.
"Fair use" provisions
are very narrow and often unclear. Generally, fair use applies only to libraries
(in certain contexts) and to material used temporarily in directly teaching
a class. Fair use DOES NOT cover most material on Emory's web
sites. Lack of profit is also no protection.
Please refer to the copyright page on the main university site for additional information.
Emory University's name, logos, mascots
and other assets, such as domain names, are legal trademarks. Using them improperly
dilutes the university's brand and reputation. Use of unauthorized trademarks
is also illegal. Be sure you understand the polices governing use of the university's
trademarks.
DO NOT GIVE PERMISSION to anyone outside the university to use Emory trademarks, or for any purpose
not endorsed or sponsored by the university. Do not allow use of the university
trademarks in directories, client lists, portfolios or "credits" on
unauthorized sites. Other organizations need written permission from an authorized agent of the university before displaying or selling anything bearing an Emory trademark.
If you have questions about proper use of trademarks, contact the university brand manager.
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